If you have a product or service to sell online, chances are you have a sales page.
(And if you don’t, you really should.)
And while you may have a long sales page highlighting the features and benefits of your offer, it’s not converting as much as you’d like it to.
So how do you create a sales page that connects and converts those eyeballs into sales?
Copywriting for a long-form sales page is different from other parts of your website.
But what should you include on the sales page? How do you sell while still sounding like yourself? How can you do justice to the way you present your products and services?
You want to have a powerful sales page that not only attracts, but CONVERTS your website visitors into clients.
With that said, here are 5 things you definitely need to include on your sales page to ramp up your conversions:
1 – Invest in professional pictures.
If you’re trying to position yourself as an authority in your industry, it would make sense to look like one, too.
Remember, it’s all about creating a consistent story online and offline.
So that way when people Google you after meeting you at an event, they’re more likely to trust that you are who you say you are.
And showing the face(s) behind your brand is key to building that know-like-trust factor.
On your sales page, start with a blown-up professional photo of yourself (no selfies allowed here).
It would also be a good idea to include another photo or two of yourself later down on the sales page. Especially if you’re selling a 1-to-1 service with you or you’re the face of your brand.
2 – Your story makes your product or service better.
Your differentiating factor is that you have a story to tell.
The important thing to communicate with your story is that you are a unique sum of all your experiences, training and knowledge.
And all of that together makes you uniquely qualified to offer this service in your way.
You know better than anyone that your offer was created from a true desire to help your audience. And that it was created specifically to serve their needs. So share that with them.
Your story should speak to the right people who will resonate with your vision, connect with your message, and be more likely to click “buy now”.
3 – Describe the process and what’s included.
The important thing is to establish clear expectations for the service or product that you will be offering.
Whether it’s visually showing your three-step process or outlining in bullet points what’s included in your program, you want to clearly communicate what they’ll get from working with you.
Say explicitly what they will walk away with. Share what results they should hope to achieve and how it will physically, emotionally or [fill in the blank]-ly benefit them.
Here would be a good place to offer a free intro call or a money-back guarantee.
The point of this section is to position your program, product or service as a no-brainer for your target audience.
4 – Provide testimonials.
When your prospective customers see the results and experiences that others have had with you, this adds even more credibility to your sales page.
Adding testimonials is probably the single most effective thing to add to your sales page, because it shares the story others tell about you.
If you’re just starting out, you may not have too many testimonials… but don’t worry! These will come over time.
In fact, you can offer your product or service at a discounted rate before you launch your sales page to get testimonials from satisfied customers.
The important thing is to show the kinds of results others have gotten from your offer… and set the stage for what your audience can expect.
If you can share numbers or percentages, even better!
5 – Give them clear calls to action.
At the end of the day, the goal of your sales page is to convert visitors into customers.
And the only way to do this is by giving them a clear call to action (CTA).
CTAs are the most deceptively powerful yet overlooked tool for your sales page.
In order to generate leads for your business, you have to hold your prospective clients’ hands and walk them through your sales funnel.
From a button to a banner to a email drop in, calls to action work best if they contain a sense of urgency.
Some good examples of copy for your CTA include:
- Yes! I want in.
- Grab my spot.
- Tell me more.
- Start now.
Without a clear call to action for your visitors, all the effort you put into writing this page will be for nothing.
So be sure to pepper in different CTAs throughout your sales page that get them to buy or add your offer to their cart.
Create a Sales Page that Wins Them Over With Your Offer
I’m going to go ahead and assume you’ve spent a good deal of time in your customers’ heads asking yourself what their objections are, what their ideal solution is and how they learn best.
And that’s what you should be addressing in your sales page.
The best sales pages address your clients’ fears and objections, and flip them into positive features and benefits.
In your sales page, you should communicate how much they’re getting, how much your offer’s worth, and how little you’re charging in comparison to the reality of letting their problem continue.
And once you’re done writing your copy, you want to be sure to make that the design, look, and feel are aligned with the content.
Use these 5 sales page strategies and watch your sales conversions soar!
Now it’s YOUR turn. Let me ask you this…
Do you have a sales page for your site? Which of these 5 tips will you implement?
Share your thoughts in the comments below. 🙂
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