Does selling make you feel… dirty?
As an entrepreneur, you wear many hats. Accountant. Legal expert. Part-time web designer.
But the most important part of any business is getting the sale.
And let’s face it. Anytime we hear the word “sale” or “marketing” our instant gut reaction is “ICK.”
Or, “I don’t feel comfortable selling. It feels wrong.”
I get it.
Of *course* you want to build a successful business. But not if it means compromising your values or losing who you are in the process.
So… is it possible to sell what you do without feeling like you’re manipulating someone into paying you?
In fact, not only is it possible….
….it’s downright necessary.
After decades of tolerating sleazy salesmen, people are sick and tired of the superficial “schtick”. The moment you appear even the slightest bit fake, their BS detectors start blaring.
And they’ll run (not walk) in the opposite direction.
But you’re not a manipulative marketer or a sleazy salesman.
You know, deep down, you got into business to genuinely help people and serve others.
When you speak about what you do from a place of empathy and understanding…
…you’ll build a brand people want to buy from forever.
And the best part is your soul gets to stay sparkly and clean.
Sound like your cup o’ tea? Here are 3 strategies to sell without selling your soul:
1 – Forget about the sale and focus on helping people.
Whether you’re just starting out or have an established business, people can always tell if you are are genuinely interested in helping them.
Whether it’s a video, an in-person meeting, or email, potential customers are evaluating whether or not you have their best interest at heart.
If they have any sense that you care more about earning money more than helping them, they’ll immediately walk away.
When it comes down to it, you have to be honest and upfront with them… even if that means not making the sale that day.
The last thing you want to do is compromise your integrity for a short-term buck.
At the end of the day, the good will that you show to others is part of the story they’ll share about you and your business.
2 – Listen to your customers.
One key to building a relationship with your customers is to let them do the majority of the talking.
You make them feel that you truly value their opinion, and you actually get to hear exactly what they need from you most.
And fully understanding what they need is key to positioning your product or service as their “answered prayer” solution.
Remember, you should never jump directly to the sale in the first conversation.
Instead, try getting them to join your email list, newsletter, or invite them to book a call with you.
Ask them what they want. Then provide tons of valuable content upfront that answers their questions or solves their problems.
By positioning yourself as someone who gives great free content upfront…
…they’ll be more eager to know what it’s like when they buy from you.
3 – Show your integrity when you sell.
Word-of-mouth is still the most powerful form of advertising. Especially in today’s Internet age.
If someone wants to know more about your product or service, all they have to do is ask around online or talk to their friends.
So having integrity is not just common sense… it’s vital for your business’s survival.
The key to keeping you and your business’s reputation squeaky clean is by walking your talk.
Engage with them in a way that’s human, approachable and genuine. When they do decide to buy from you, follow up with them after each sale. Guarantee their satisfaction or money back.
Sell what you do without selling your soul.
At the end of the day, selling what you do should not make your stomach churn.
In fact, you should feel happy because you’re helping others and changing lives with what you offer.
And if all else fails, remember this: you’re not doing anything bad by asking others for money.
You’re giving something of value, that solves a problem or makes the world a better place. You’re sharing your talents and your truth.
And the best part?
You’re getting paid for it.
Every day, you get up and make the lives of your customers better, and the better the job you do, the more money they’re happy to give you in return.
Every night, you can go to sleep with your soul intact, knowing you’re striving to make a difference.
The world is full of people whose lives your products and services can change for the better.
And it would be a crying shame to deprive them of what you have to offer.
Now it’s YOUR turn. Let me ask you this…
What’s your biggest obstacle when it comes to selling? What would you add to this list?
Share your thoughts and insights in the comments below. 🙂
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