WHAT IS STORYTELLING ANYWAY?
Before we proceed, I’d like to set a few things straight about storytelling. Because quite frankly, I’ve seen too many people co-opting it and giving story a bad name in the process.
So here goes…
STORYTELLING IS NOT…
- Manipulating someone’s emotions to get them to buy your pile of crap. (If that’s you, we won’t be doing business together.)
- Thinking it’s just your logo, the text on your website… (nope, sorry, story goes way beyond that).
- A buzzword that you can tack onto your LinkedIn profile because you think advertising or journalism = storytelling. (It doesn’t.)
- Exposing yourself and making yourself unnecessarily vulnerable just to tell a “good” story. (Everyone hates an over-sharer.)
- A boring laundry list of your achievements touting how great you are. (News flash: no one cares.)
- A TV advert with violin music in the background showcasing a stock footage family and then tacking on your logo at the end (which had nothing to do with your brand in the first place).
- Making something that people will actually love and telling the story of how you created it… and why.
- Less message-shoving and more empathy. (How about you listen to what your audience actually wants?)
- Genuinely working to understand what your audience wants, needs, and desires from you. Then creating a product or service for them they actually care about.
- Making your audience the hero of your story and inviting them to be a part of it.
- The complete sum of all the facts, feelings and interpretations about your brand. (Which means that part of your story is what’s told about you, even when you’re not in the room.)
- Cultivating and maintaining an emotional connection with your customers. (People don’t buy your product or service — they buy how it makes them feel.)
“WHO YOU ARE” + “WHY YOU EXIST” > “WHAT YOU SELL”.
Storytelling is a time-honored art form that’s been handed down from generation to generation. We share knowledge. We share information. We pass down lessons, history and traditions through story.
When we share stories with one another, we build trust — the foundation of all relationships. Story is what makes us human.
And business is becoming more human in the 21st century.
To cut through the marketing noise and ensure your business legacy, you need to have a story that connects with your audience on a human level. That communicates who you are and what you stand for, even when you’re not in the room.
When you’re honest, human, and speak from the heart, you can actually inspire people to buy into your vision. And that translates to a stronger brand and bottom line.
We’re here to help you craft a brand that gets them to capture your message, to buy into your vision, and to understand what makes your company different.
Your story is the blueprint for your brand and for your business success for years to come.