You don’t want to choose between making money and making a difference.
You want to work with customers who value your work and your worth.
You don’t buy into the “one-size-fits-all” formulas or “overnight success story” hype being peddled online.
You want to persuade people to buy from you without being pushy.
I’ve worked with business owners from all around the world, in English and Spanish. And whether you’re a Fortune 500 company or a solopreneur, here’s what I’ve learned:
I’m not talking about your “elevator pitch.” I mean crafting a message that meaningfully connects with the people you’re meant to serve. A way to effortlessly resonate with the ones who “just get it” and won’t think twice about working with you.
1. Storytelling was a skill I developed early on.
As an American with Filipino heritage living in Spain, the question I get asked most is… “Where are you from?” followed up with a… “No, where are you really from?”
To be honest, it used to frustrate me. But then I realized I had the power to change the way people saw the world with my story. All I had to do was be myself and share who I was with others.
2. Authentic communication has always been my passion.
This might have to do with the fact that when I sing, I love how I can weave stories with music. Or it might be that living in Spain and speaking another language means I’m always evaluating the importance of words and context.
When you know exactly what to say, you can showcase the best of what you have to offer. I believe that everyone has something special to share. And the world deserves to hear it.
3. When I took charge of my story, I changed my life.
I was laid off without warning and had to reinvent myself… fast. What started out as a way to build a portfolio to apply for a Master’s ended up turning into my full-time business.
Today, I help soulful businesses around the world figure out who they are, what to say and how to say it to reach the customers they’re meant to serve.
And my story has a happy ending (hint: you’re in it!).
I’m NY-born, LA-raised and now call Madrid home.
I came to Spain thinking I’d stay a year. And then I met my Javi.
We got married in 2016 in San Francisco, and live with our cat, Gordo. The official language in our house is Spanglish.
My favorite quote is from my mom: “Everyone has a story to tell and they all deserve to be heard.”
My dad passed down his love of stories starting with Greek mythology, Star Trek and Lord of the Rings. Yup, I’m a card-carrying geek.
Empathy is my superpower. It helps me tap into my different client’s stories, no matter what industry they’re in.
I not-so-secretly wish my life was a musical. If I’m not writing, you’ll find me singing, playing piano or dancing.
No Spanish speaker can seem to get my name right. It makes for funny spellings at Starbucks. And slightly embarrassed introductions before I step on stage.
I’m an introvert masquerading as an extrovert.
I pour Sriracha on just about everything.
Kay Fabella is a brand storyteller and communications strategist. She helps businesses around the world develop their marketing and communication strategy to meaningfully connect with clients — and meet their business goals.
She is a world-recognized author, speaker, and trainer. Combining her natural skill set with purpose-driven hustle, she’s helped brands in the US, Europe, Latin America, Australia, and Asia find their authentic stories.
When she’s not bringing brands to life, you can find her singing, reading, traveling between Los Angeles and Madrid, or eating her way through Europe with her Spanish husband.
Check out her stories, tips, and insights on life and business at kayfabella.com.
(…and please forgive her if she speaks in Spanglish.)