Meet Kay Fabella


And I’m here to help you attract your dream clients online, with authenticity and integrity.

If you’re anything like me…

You don’t want to choose between making money and making a difference.

You don’t want to buy in to yet another “one-size-fits-all” online marketing formula.

You want to persuade people to buy from you without being pushy.

You want someone who makes an effort to understand your business as a coach, consultant, or creative, and who will tailor a strategy that gets you results.

…we’ve got a lot to talk about, friend.

Featured in:



I’ve worked with business owners from all around the world, in English and Spanish. And the one question that everyone stumbles over is,

“So, what do you do exactly?”

I get it. We’ve been taught to think that talking about ourselves is bragging. 
 That selling means we’re aggressive or pushy. But here’s the reality:

The success of your business depends on you clearly communicating what you do to others.

I’m not talking about your “elevator pitch.” I mean actively creating a meaningful connection 
with your target audience. A connection to attract the right people to your business so they become your clients, colleagues, and your community.

And what’s your secret weapon to cultivate that connection? Your story.

As your Story Strategist, I work hands on with you to craft a marketing strategy 
 around your unique story that gets your business RESULTS.


1. Storytelling was a skill I developed early on.

As an American with a Filipino heritage living in Spain, the question I get asked most is… “Where are you from?” followed up with a… “No, where are you really from?”

To be honest, it used to frustrate me.

But then I realized I had the power to change the way people saw the world with my story. All I had to do was 
 be myself and share who I was.



2. Authentic communication has always been my passion.

This might have to do with the fact that when I sing, I love how 
 I can weave stories with music. Or it might be that living
in Spain and speaking another language means I’m always 
 evaluating the importance of words and context.

When you have know exactly what to say, you can showcase the best of what you have to offer. I believe that everyone has 
 something special to share. And the world deserves to hear it.



3. When I took charge of my story, I changed my life.

I lost my job and had to reinvent myself… fast. What started out as a way to build a portfolio to apply for a Master’s degree ended up turning into my full-time business.

Today, I help passionate entrepreneurs around the world 
 figure out who they are, what to say, and how to say it to 
 build their business with integrity.

And my story has a happy ending (hint: you’re in it!).



  • I came to Spain thinking I’d stay a year, teaching English and traipsing about Europe.
    And then I met my Javi. I think he’s the greatest and I’m 100% objective.
  • My favorite quote is from my mom: “Everyone has a story to tell and they all deserve to be heard.”
  • I not-so-secretly wish my life was a musical. If I’m not writing, you’re sure to find me singing or dancing.
  • No Spanish speaker can seem to write or pronounce my name. It makes for funny spellings at Starbucks. And slightly embarrassed introductions before I step on stage.
  • Sriracha is my everything. Green smoothies are the jam, too.


Kay Fabella, Story Strategist

Kay Fabella is a storyteller and communications strategist. She helps entrepreneurs around the world develop their marketing
 and communication strategy to meaningfully connect with clients — and meet their business goals.

She is a world-recognized author, speaker, and trainer. Combining her natural skill set with purpose-driven hustle, she’s brought the gospel of storytelling to entrepreneurs in the US, Europe, Latin America, Australia, and Asia.

When she’s not bringing brands to life, you can find her singing, reading, traveling between Los Angeles and Madrid, or eating her way through
 Europe with her Spanish husband.

Check out her stories, tips, and insights on life and business at or connect with her on Facebook, InstagramTwitter or LinkedIn.

(…and please forgive her if she speaks in Spanglish.)

Pin It on Pinterest