MARKETING MAVENSYour one-stop shop where story meets strategy.
Have you recently made the leap to starting your own online business?
If so, congrats!
As someone who’s hustled her way in the digital space since 2013, I can honestly say it’s one of the most rewarding decisions I’ve ever made.
Being an entrepreneur is the most intense exercise in personal development.
Case in point: I had my share of first client horror stories when I was first starting out.
Looking back, I’m grateful to have gone through it.
Each problem client taught me how to market my service better, how to establish clear expectations, and ultimately, attract customers who valued the work I did.
But if there was one thing I wish I could have had, it was some kind of checklist for how to spot a problem client before they signed on the dotted line.
In today’s post, we look at how to spot a problem client before they become YOUR problem, and how to create structures that help you attract the right customers to your business.read more
As an empath and an introvert, I’ve been told my whole life I’m too sensitive.
That I should have thicker skin.
That I should toughen up so that whenever I came across something toxic… the negative energy wouldn’t take a toll on me as it worked through my system.
And while there’s definitely value to that advice…
I now see my sensitivity as a strength.
For the work that I do, it’s a tremendous gift.
It helps me understand new industries quickly, put myself in the shoes of the audience I’m speaking to, and tell my clients’ brand stories effectively.
But as a creative like you, I also know that criticism is inevitable.
It can be hard for us to hear critics when we bring so much of who we are to the work we do.
Thankfully, after much trial and error, I’ve found there is a way to align your head and heart.
Here are a couple of ways we can tap into our sensitivity and use it to our advantage in business.read more
I’ve had something on my mind for the past few months.
To be honest, I’ve hesitated to write this for fear of alienating the very same people I promised myself I would help: entrepreneurs.
But I’m tired of watching other business owners and so-called “gurus” stay silent.
When a government threatens the very world we all hold dear, the world that allows you to jet set to work at beachside cafés, type up jealousy-inducing Facebook statuses about your next travel destination, and preach the gospel of online entrepreneurship endlessly, hashtag #workfromwherever…
…and you still think it’s OK to carry on with “business as usual”?
Closing our eyes, ears and hearts to what’s going on beyond our laptop screens isn’t who we are.
We’re warriors, waging a campaign against any type of system that holds us back from our true potential, and making the impact we were born to make.
So shouldn’t we be fighting harder in the face of global injustice when it affects all of us?
Listen, I’m not saying you’re not doing enough when you’re juggling a business, your family, and your day-to-day.
Everyone’s got their own struggles. Everyone is genuinely trying to manage what’s in front of them as best as they can.
But I think we can use our platforms to speak out, stand up, and demand better.read more
Whether you know it or not, you have a brand.
Every interaction you’ve had with your customers, every photo you’ve uploaded to Instagram, and every one of the 140 characters you’ve sent out on Twitter have worked to develop your brand.
These interactions probably seem small and unrelated. But they all collectively form the basis of your relationship with your audience; and all relationships are facilitated, maintained and articulated by your brand.
Meaning, your brand is already alive.
And if you aren’t being intentional about it, it could mean disaster for your brand… and business.
In today’s post, I explain what branding is and why it’s downright necessary.read more
Unfortunately, most small business owners still think that investing in a website is an unnecessary expense for their business.
But I know for a fact you’re not like most business owners.
You are aware of the importance of creating a strong online presence. Of getting in front of your clients online, offering them a great service, anytime, anyplace.
Which is why you’ve definitely thought about investing in a professional website for your product, program, or project.
Does great web design actually make a difference?
Is it worth investing in?
Can it actually help me reach more clients and boost my sales?
Yes, yes and yes! Here are 5 ways that having a well-designed website for your business helps you sell more online.read more
One of my mentors said to me once, “You will never be younger than you are now, in this moment.”
And it’s that sense of urgency that drives me and the entrepreneurs and creatives I know who are doing work that lights them up.
So how did I start my journey as a business owner?
Most people know my story, but I actually became an entrepreneur on accident!
What started as a way to build a portfolio to apply for a marketing Master’s degree and stay here in Spain turned into my full-time business.
And my business has been through many iterations since I started.
The biggest thing that’s helped me to keep pushing forward is my ability to step back, learn from what’s working and what isn’t, adapt, and try again.
In short, it all comes down to your mindset.
If you’re a solopreneur or a freelancer looking to start or scale your business, here are the 3 mindset shifts I learned that can help you do just that.read more
What’s the hardest thing about starting a business?
If you’re like most new business owners, the answer is finding clients or getting customers.
Especially if your marketing budget is limited.
But what’s the point of having a great product or service if you have no one willing to pay you for it?
The truth is your customers won’t find you or your website just because you have “opened for business”.
Which means you have to actively work at getting your story out there. You have to be strategic to find those first few customers and keep new business coming through.
So how do you get more clients when you’re just starting out?
Here are 5 things you NEED to do if you want to get clients quickly in your new business.read more
Does selling make you feel… dirty?
As an entrepreneur, you wear many hats. Accountant. Legal expert. Part-time web designer.
But the most important part of any business is getting the sale.
And let’s face it. Anytime we hear the word “sale” or “marketing” our instant gut reaction is “ICK.”
Or, “I don’t feel comfortable selling. It feels wrong.”
I get it.
Of *course* you want to build a successful business. But not if it means compromising your values or losing who you are in the process.
So… is it possible to sell what you do without feeling like you’re manipulating someone into paying you?
Learn how to sell without selling your soul in today’s post.read more
If you’re also a content creator, please know that you’re not alone.
Whether you’re a writer, a photographer, an artist or a creative, sometimes you need to step away from the work instead of forcing yourself to keep moving.
This may be an unpopular opinion for the entrepreneurs who glorify all-nighters and wear their exhaustion like a badge of honor.
But I’m a firm believer in making time for sleep, regular meals, a healthy social life and disconnecting from work on weekends if you can help it.
Shocking, I know!
Which is why I decided to take a break from writing on my blog for a few months in 2016.
Here are the 3 lessons I learned from taking a break from blogging, which you can apply to building your business.read more
If you have a product or service to sell online, chances are you have a sales page.
(And if you don’t, you really should.)
And while you may have a long sales page highlighting the features and benefits of your offer, it’s not converting as much as you’d like it to.
So how do you create a sales page that connects and converts those eyeballs into sales?
Here are 5 things you definitely need to include on your sales page to ramp up your conversions.read more