MARKETING MAVENSYour one-stop shop where story meets strategy.
You’ve taken the plunge and started your own business. You’re ready to make an impact with your big idea.
And while you can see the potential for growth, you have an ever-so-slight hurdle in your way…
…you don’t have the money to make it happen.
So what do you need to do to pitch an angel investor and get them to believe in your big idea?
Here are the 4 things you need to do to WOW those investors at your next pitch presentation to turn your dream into reality.read more
“I’m a fraud.”
“I’m not supposed to be here.”
“Sooner or later, everyone is going to realize I have absolutely no idea what I’m doing.”
Yup, you’ve got a classic case of Impostor Syndrome.
What’s that, you ask?
It means that you’re convinced you’ve tricked someone into letting you get this far in your business or career, and that eventually the whole world is going to find you out.
Now the question is… why?
With that said, here are 5 proven ways I’ve found to help you tackle your impostor syndrome head-on and keep on being a rockstar in your business in spite of it.read more
It’s not just about how much traffic your website gets, but how many you can convert into subscribers… and paying clients.
But once you have their attention, you need to make it easy for them to keep clicking through.
You should always give your visitors a clear call to action (CTA), no matter where they are on your website.
If you don’t urge them to take the next step in your sales funnel, you’re missing out on opportunities to sell your product or service.
And isn’t that why you started your online business in the first place?
After trial and error, you may discover which calls to action convert the most readers into subscribers and prospects.
But for those of us who want faster results, here are 4 proven strategies to make your calls to action crazy-effective.read more
You’ve spent a hefty chunk of cash paying your designer to build your website. Then they ask you to send over the words and content to go along with it.
::record scratch:: Hold up. Now, you have to write your website copy, too?
You’re not alone. This is what trips up most online business owners when they’re launching their website: “What do I say and how do I say it?”
Writing effective copy is both an art and a science.
And although I’d highly suggest hiring a copywriter or communication strategist to help you ;), here’s 7 mistakes to avoid if you’re writing your copy on your own.read more
The same way that a physical store provides an experience for its customers, you should be thinking about how your visitors feel when they come to your website for the first time.
And the beauty of having a website is that you have a 24/7 “shop window” that can be selling for you while you sleep!
To create an experience that gets them excited to buy your product or service, you need to invest time into creating a coherent, compelling and insightful story from the get-go.
Here are the 3 pages where you should invest the most time in telling your story well so that you create an unforgettable experience for your website visitors.read more
I spend a lot of time talking on this blog about using your website and your online marketing efforts to connect and convert leads into customers.
But it’s just as important to be able to share what you do with others “offline”.
Whether you’re looking for investors, clients, partners or a new job, everyone needs to be able to sell what they do in a way that is clear, concise, and convincing.
You need a great story, one that authentically and strategically represents the best of what you have to offer.
And a killer elevator pitch could be the difference making an impact and being one of many people who are easily forgotten. Read on to find out how to create yours.read more
Most online entrepreneurs don’t realize how valuable guest posting is for boosting your credibility, amplifying your brand visibility, and creating strategic partnerships in your industry.
Now I know you’ve probably heard people suggest this before. And that’s because guest posting or guest blogging allows you to share your content with the audience of another blogger or industry expert.
Today I show you the 3 reasons why guest posting is such a key strategy for everyone with a blog to build their online influence, no matter what type of business you have.read more
You have many channels available to reach your audience, but with limited time and resources you need to prioritize your marketing efforts.
And while some marketing trends come and go, email remains the most powerful channel available to marketers today.
There are many benefits to email marketing in your communication strategy. But one of the main advantages is that it helps you establish instant rapport with your target audience, at a relatively low cost to you and a high potential ROI (return on investment).
Here are 4 email types you should start adding to your email marketing strategy to turn leads into clients.read more
What’s the first thing that comes to you mind when you hear the word “sales”?
If you’re like most of my clients, you’re probably thinking of the worst sales situation you’ve ever experienced. That used car salesman schtick is a stereotype for a reason.
And when it come to selling our business, it can make us feel downright dirty.
Here’s the thing. Sales are not supposed to be pushy.
You don’t have to be sales-y. You don’t have to be manipulative. And you certainly don’t have to be a cheeseball who hates the sound of your own voice when you try and close the deal.
In today’s post, I show you two quick mindset shifts to help you sell what you do with confidence, without feeling like a sleazeball.read more
When you’re just starting out, figuring out how to get that GOOD kind of traffic can be frustrating.
You’re not showing up on Google’s search results. And no, Richard Branson or Oprah isn’t knocking on your door… yet ;).
In fact, most of your online traffic probably consists of your mom, a few of your good friends, and a stray Facebook connection every so often…
Which doesn’t really translate into customers and SALES for your product or service.
Obviously, you want to build a business that makes you money. So you want reliable, consistent traffic coming in. More eyeballs on your webpage means more income potential down the line. Which is why I’ve written today’s post on 3 strategies you can implement today to boost your brand visibility.read more