Will you live your life by default or by design?

One of my mentors said to me once, “You will never be younger than you are now, in this moment.”

And it’s that sense of urgency that drives me and the entrepreneurs and creatives I know who are doing work that lights them up.

So how did I start my journey as a business owner?

Most people know my story, but I actually became an entrepreneur on accident!

What started as a way to build a portfolio to apply for a marketing Master’s degree and stay here in Spain turned into my full-time business.

And my business has been through many iterations since I started.

The biggest thing that’s helped me to keep pushing forward is my ability to step back, learn from what’s working and what isn’t, adapt, and try again.

In short, it all comes down to your mindset.

If you’re a solopreneur or a freelancer looking to start or scale your business, here are the 3 mindset shifts I learned that can help you do just that:

1 – Have a clear vision.

If you don’t know where you’re going, who you want to serve, and what kind of impact you want to make, it’s easy to get distracted and make decisions that are shoot-from-the-hip.

Trust me when I say there will be days of frustration.

Even when you’re doing something you love, you’re only human. And it’s totally normal to feel lost, overwhelmed or unsure of what steps to take next.

But having a clear picture of what you’re working toward and why will save you every time.

Pinky promise.

2 – Don’t be afraid to say “no”.

Let me be straight with you.

When I first started, I took on clients who undervalued my work.

They challenged me on my knowledge when they’d already hired me. They demanded more of my time and energy without wanting to spend more to get it.

It was gut-wrenching and soul-sucking.

It’s the trap all new entrepreneurs fall into: taking work just to get the experience or pay the bills.

Over the past 3 years, I’ve learned to hone my intuition and say no when I can see a client will be more trouble than they’re worth.

And valuing my work by raising my prices has also helped!

Don’t be afraid to say “no” when a project or a client doesn’t align with your values and overall mission.

3 – Optimism > perfectionism.

We live in a society that idealizes perfectionism.

That extols it as a virtue rather than a vice.

So for a new business owner, you’re more likely to be held back by trying to have everything look, feel and sound right before launching. 

And this is just another form of procrastination.

Want me to give it to you straight?

You’re putting off sharing whatever you’ve created with others because you’re afraid.

But really… what’s the worst that can happen to you when you put it out there?

It’s 100% up to you how you decide to take feedback and criticism. Either you can nurse your wounded ego. Or you can learn how to improve with a healthy dose of optimism.

Rather than tweaking and tinkering until it’s perfect… get out there and launch it!


The Shifts in Mindset You Need to Succeed as a New Entrepreneur

Entrepreneurship is about learning to be flexible and adapt quickly.

Testing and measuring is key to creating a product or service that people will actually buy. And being willing to pivot, tweak and refine until you get it right.

Whatever you’re deciding to make or create, be bold!

This is about something bigger than you. The world needs your talents, your perspective and your experience.

So why not design your life to serve them and you?

Now it’s YOUR turn. Let me ask you this…

What do you struggle with most as you build your business? How have you shifted your mindset to succeed as an entrepreneur?

Share your thoughts and insights in the comments below. 🙂


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