You’ve grown as a business owner,
and you’re ready to uplevel.

You’re ready to earn more, to reach more people, to have a greater impact.

Most of all, you want to attract an audience that’s aligned with the new mission you’re feeling called to serve.

It’s time for you to rebrand. But do you…

…think and rethink endlessly, trying to figure out who’s the best person to hire to help you rebrand?

...want to build a tribe of people of your new ideal audience, who instantly connect with the new mission of your business?

...have a business that’s already working, but you’re scared you’ll have to start all over again?

...spend so much time trying to decide how to pivot instead of finding a path forward to rebrand your business quickly and efficiently?

...feel nervous about losing your existing audience in the process of you rebranding your business?

…get overwhelmed to the point where you feel stuck, starting to resent the very business you loved to begin with?

…want to feel aligned with your business and audience again?

If this sounds like you, you’re in the right place!

And to uplevel your business…
you’ve got to update your story!

If you’re ready to pivot with purpose…

Establish your new message…

And learn the words to attract the right customers so you actually enjoy your business again…

The first step is to rewrite your story.


Imagine the confidence you’d have knowing that your copy, content, services, graphics and more… are all communicating the same message.

Imagine the clarity you’d feel knowing that every element of your brand aligns with the new mission and people you’re meant to serve.

You’ll build a tribe of buyer and believers… who’ll make you fall in love with your business all over again.

When you’re clear on your new message,

you’ll have clear next steps to rebrand your business.

Ready to find clarity on your message and update your story?

In this 6-week Story School Master Class, you will learn how to…

Build and attract an audience with your story

Attract the right people… without alienating your current audience.

We cover how to specifically define and interview your
new ideal customer. You’ll determine exactly how and who will instantly connect with your new message… to help you rebrand your business with purpose!

Gain clarity and confidence in your message with Story School

Craft a story to communicate your pivot in a way that’s purposeful and strategic.

No matter what industry you’re in, your success is driven by the stories you share. You’ll dive into what makes your business unique, and learn the stories you’ll need to attract and engage with your new audience!

Learn to make your story spread with Story School

Establish a rock-solid foundation with a message that connects and converts.

This program is no-B.S. and insanely practical so you know what story to tell, how to tell it and feel confident doing it. You’ll walk away with the clarity to make sure every element of your brand align with your new mission.

Real talk: this program isn’t just
another build-your-business formula for newbies.

It was created for experienced business owners…
who are confused on how to pivot quickly and efficiently.

Because — you deserve to fall back in love with your business. To feel alive and aligned again with the people you’re destined to serve.

And all you need is an upgraded story to communicate your new direction.

The good news is you already have all the pieces you need. But working together, we create a clear message to help you rebrand without wasting unnecessary time or money.

No more guesswork. Just practical methods crafted specifically for you to upgrade your story and uplevel your business.

You can pivot to build a business that’s aligned
with who you really are. I’m living proof.

Hey there! I’m Kay Fabella – The Story Finder & Business Strategist for big-hearted, creative entrepreneurs. But just a few years ago, I was in your shoes.

Back in 2014, I was a Los Angeles native settling into my life here in Madrid, Spain. I was dating the Spaniard who would eventually become my husband. And I was starting a bilingual business around my passion for helping entrepreneurs build purpose-driven brands around their story.

Let me tell you, those first clients did NOT come easy. I repeated mantras in the mirror to boost my confidence before networking events. I studied every video tutorial, online course and book that I could get my hands on. I worked in front of my laptop until my eyes dried out, clicking around between social media and blogs to find customers.

You see, I was running around in circles because I didn’t bother to understand what customers actually wanted from me. More importantly, I didn’t have a clue who I wanted to serve in the first place!

And isn’t that the point of being your own boss? To work with people you actually enjoy being around?

So I took a step back. I thought long and hard about who it was I wanted to help. Then I put in the time to connect with and deeply understand them. Once I had spoken to enough people… I was able to create a service for them that practically sold itself!

Everything changed when I upgraded my story. My message became clearer and more confident. My marketing became more targeted towards my ideal customers. My revenue, my team, and my business grew. I started a bilingual brand and website agency. I’ve worked with Fortune 500 companies and entrepreneurs from all over the world.I was featured as a storytelling expert in media like The Huffington Post and El País and started giving workshops all around Spain. I became a part-time professor for an internationally-ranked business school. I now have personal and financial freedom, and get to live life on my own terms.

I’m on a mission to help you communicate with confidence to your customers… to make income and impact in your online business.

Because I know it’s possible for you, too.

It’s time to step into your new story,
and create a business that’s aligned with who you are today.

Let me ask you something…

…are you ready for a rebrand that’s quick, effective, and sets your business up for even more success?

…do you wanna attract more of the right people, the customers you know you’re meant to help?

…are you ready to craft a message that’s feels aligned and communicates the best of who you are?

…do you know, deep down, that you MUST pivot to fall back in love with your business?

Here’s how Story School works:

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Week 1-2
Define your new target audience.

Before you change the direction of your business, you need to understand the people you’re looking to serve.

In the first part of this program, we get super specific about who you are talking to. We get to know your ideal customer, inside and out, learning the specific desires they have and the challenges they’re facing.

We hone in on the language of your people. This sets your biz up to convert them into paying and return clients… who keep coming back for round 2… 3… and more!

In videos, exercises, and fortnightly live office hours with me, I answer all your target audience questions.

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Week 3-4
Craft your winning story.

Stories build trust, which is the foundation of all relationships. Science shows they’re the most effective way to get our audience to sit up and pay attention.

When you tell your story, you show your customers what makes you unique, different, and committed. And you attract more believers and buyers to your new brand. But no two stories are alike.

In the second part of this program, we get really deep defining who you are. We define your specific strengths, experiences, purpose, values and voice to communicate who you are convincingly to your customers, and reflect the new chapter of your journey.

In videos, exercises, and fortnightly live office hours with me, I help you craft your winning story.

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Week 5-6
Use story + strategy to pivot successfully.

Storytelling isn’t a sprint — it’s a marathon.

To attract your audience, engage with them and get them excited about the new direction of your business, you need to keep telling stories. Especially when it comes to announcing your relaunch to the world.

In the last part of this program, we teach you how to adapt your story to different contexts. We also learn to create a bank of stories that help you sell with ease and authenticity. We walk you through an exact script that will (1) resonate with your new audience and (2) get people excited about this latest version of your business.

In videos, exercises, and fornightly live office hours with me, we use story + strategy to help you pivot easily and efficiently.

Get the clarity you need to communicate with confidence.

Create a story to make your rebranding effortless.

What you get inside the program:

✓ Lifetime access — all online for you to reuse for every new product or service you create.

✓ 6 video modules taking you step by step through the entire storytelling process for your business rebrand.

✓ Worksheets and checklists to keep you focused and on track to creating a story that sells.

✓ Members-only community for feedback from me and others going through the course with you.

✓ A full step-by-step breakdown of how to tackle your ideal clients’ objections to establish trust and build connections.

✓ Complete clarity on what your new audience is looking for and how you can connect with them — all in a time-efficient way.

Receive lifetime member-only access, including future updates, and pivot with purpose for just one payment of 697€ 597€!

You’ll also get…

  • A 1:1 consultation with me before you dive into the program
  • A recording of our 1:1 consultation for you to refer back to
  • Immediate access to the video modules + exercises
  • Office Hour call vault from past + current Story School students
  • Access to a members-only Story School Facebook group
  • Daily updates from me inside the Story School Facebook group
  • Weekly Office Hour calls with me + recordings
  • Lifetime access to Story School and all of its future updates

All the FAQ’s

When does the course start and finish?
The course starts as soon as you sign up! It is a guided 6-week online course with your instructor, Kay Fabella, housed inside the Teachable platform.
Aside from access to the video modules and exercises, you will also receive access to fortnightly live office hours with me.
And last but not least, you’ll get a 1:1 orientation call with me at the start of the program.
How long do I have access to the program?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
You’ll also be the first to know when I update or add bonus materials to the program.
Why do I need Story School before I rebrand?
Because otherwise your brand strategist, copywriter and web designer won’t have an effing clue how to translate your idea into a brand that (1) authentically represents your business and (2) connects with your new audience.
Without a strong message in place, you’ll just be wasting time, effort and energy on a pivot that lacks purpose. And that’s the last thing I want for you!
What if I don’t have a business idea yet?
That’s totally OK! Some of my students who have gone through Story School came in with no idea what kind of business they wanted to build, and left with 100% clarity on their message and the types of products and services that would best serve their audience.
In Story School, I’ll guide you through the process of creating a business from a place of empathy and a desire to serve your audience — which will set you up for long-term success!
What type of business is this for?
What you learn in Story School is applicable to every industry, but it works especially well for creative entrepreneurs, personal brands, online communities, and service-based entrepreneurs — business that use storytelling on an every day basis.
How often will I have access to you?
Within 24 hours of you signing up for Story School, you’ll receive a personalized welcome email from me inviting you to book your 1:1 consultation with me. You’ll also walk away with a recording of our 1:1 call for you to refer back to.
Once inside Story School, you’ll also be added to our members-only Facebook group. There I check in with my students daily, giving them feedback and comments on their work.
I also offer weekly office hours for Story School based on the questions you all submit. You’ll also receive access to those call recordings for you to refer back to, even if you can’t attend live.
How many hours a week should I expect to dedicate to Story School?
The video modules range from 6-10 minutes, with the last module being the longest at 20. According to my past students, they dedicated 1-2 hours a week to implementing the materials.
Of course, the more time you invest in understanding your audience, your story and how to apply storytelling to your content, the greater results you’ll get.
Plus, you’ll have immediate access to the materials so you can work through Story School at your own pace.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

I’d be honored to help you
find your story!

Receive lifetime member-only access, including future updates, and pivot with purpose for just one payment of 697€ 597€!

All rights reserved. © 2017-2018 Kay Fabella | The Story Finder

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